Funny, I think the Jekyll and Claymore both look extremely good.

Yep. I ripped up a hanger, x.9 derailleur and screwed up some spokes by having a short chain. This is an easy, useful tech tip.

Exactly. I was at some local jumps recently. There was a guy with a brand new NS Majesty with Fox, Chris King, Hope etc etc. Amazing bike. But he just sat there--didn't know how to jump at all. On the other hand, a kid with a complete pos bmx was riding like a pro. Moral: if you want to be good, spend more time riding and less time worrying about what upgrade will improve your riding.

I agree that the jargon is mostly about the marketing aspect of biking. The bigger the industry gets, the more traction it will gain with entrepreneurs who are less interested in the riding experience and more interested in profits. That is the system we live in. Personally, I hate it. But it is a bit paradoxical; I want to share my passion and promote awareness of it so that opportunities for sanctioned riding increase. At the same time, I want to keep "freeride" an underground movement. How lame will it be when every corner of every venue and every rider is covered in advertisements for things totally unrelated to the biking experience?